Zoe Simons
Zoe Simons is a brand development chef at Waitrose, a prominent British supermarket chain, where she is at the forefront of adapting to changing consumer trends influenced by social media platforms like TikTok. She highlights the shift in power dynamics in the food industry, as supermarkets now rapidly respond to viral food trends, significantly altering product development timelines.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 7.00 | 0.04% | +0% | 67,886,011 | 28,286 | $2,700,000 | 1,125$ |
| Totals | 1 | 67,886,011 | 28,286 | $2,700,000 | 1,125$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Zoe Simons is a brand development chef at Waitrose who discusses the influence of TikTok on supermarket trends.
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