Yoon Heo

Yoon Heo is a prominent South Korean economist and professor of international trade at Sogang University. He serves as the chief trade and economic security adviser for South Korea, actively participating in trade negotiations with the United States. Heo advocates for using emotional appeals, particularly those resonating with the 'Make America Great Again' slogan, as effective strategies in tariff negotiations. His insights are informed by his experience with South Korea's ongoing trade discussions with the Trump administration, where he emphasized the importance of rebranding investment plans to align with U.S. interests.