Zhao Heqian
ChinabusinessFemale8.0Global Dominance: 0.01%Zhao Heqian is the duty manager at UME Cinema in Shanghai's Xintiandi area. She gained media attention for highlighting the significant sales of movie-related merchandise, which have reportedly reached nearly 18% of daily box office revenue, showcasing the strong connection between film releases and retail opportunities.
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Zhao Heqian, the duty manager of UME Cinema in Shanghai, noted that the sales of peripheral products have significantly increased since the release of new films.
多样化经营 “电影+”业态激发消费新活力 _光明网Guangming Daily·China· 2026-08-07
China· 2026-08-07
