Zipse

Oliver Zipse is the CEO of BMW AG, having taken on the role in 2019. He has been instrumental in steering the company through significant global challenges, including trade tensions and the shift towards electric mobility. Under his leadership, BMW has focused on enhancing its global production capabilities and has invested heavily in its U.S. operations, particularly in Spartanburg, South Carolina. Zipse advocates for free trade and has expressed concerns about the negative impact of tariffs on innovation and the automotive industry as a whole.