Adam Root

Adam Root

entrepreneur United Kingdom

Adam Root is the founder of 'Matter', a pioneering business based in Bristol that has developed an innovative filter for washing machines, aimed at significantly reducing the microplastics that enter our oceans. His work has positioned 'Matter' as the only British finalist in the prestigious Earthshot Prize, which rewards environmental innovations. Root has expressed that winning this prize would feel akin to achieving an Olympic gold medal, highlighting his commitment to making a substantial impact on environmental conservation.

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Recent Mentions

United Kingdom United Kingdom: I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter. 8

BBC: Renewables overtake coal as world's biggest source of electricity

United Kingdom United Kingdom: I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter. 8

BBC: Meghan Markle makes surprise appearance at Paris Fashion Week

United Kingdom United Kingdom: Adam Root, the founder of Matter, expressed that winning an Earthshot prize would feel like winning an Olympic gold medal. 7

BBC: Before and after images show glaciers vanishing before our eyes

United Kingdom United Kingdom: I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter. 7

BBC: Prince William to travel to Brazil for awards ceremony