Adam Root
Adam Root is the founder of 'Matter', a pioneering business based in Bristol that has developed an innovative filter for washing machines, aimed at significantly reducing the microplastics that enter our oceans. His work has positioned 'Matter' as the only British finalist in the prestigious Earthshot Prize, which rewards environmental innovations. Root has expressed that winning this prize would feel akin to achieving an Olympic gold medal, highlighting his commitment to making a substantial impact on environmental conservation.
Not in the pool (under ¢1).
Recent news mentions
Adam Root, the founder of Matter, expressed his feelings about winning an Earthshot prize.
King Charles and Prince William together for climate event
United Kingdom· 2025-10-11
I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter.
Renewables overtake coal as world's biggest source of electricityUnited Kingdom· 2025-10-07
I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter.
Meghan Markle makes surprise appearance at Paris Fashion WeekUnited Kingdom· 2025-10-05
Adam Root, the founder of Matter, expressed that winning an Earthshot prize would feel like winning an Olympic gold medal.
Before and after images show glaciers vanishing before our eyesUnited Kingdom· 2025-10-05
I feel like winning an Earthshot prize for me would be like winning an Olympic gold medal, said Adam Root, the founder of Matter.
Prince William to travel to Brazil for awards ceremonyUnited Kingdom· 2025-10-05