Alejandro Soberón

Alejandro Soberón is a prominent figure in the entertainment industry in Mexico, serving as the CEO of OCESA, one of the largest entertainment companies in the country. Under his leadership, OCESA has expanded significantly, becoming a key player in the live events sector. Recently, Live Nation acquired a majority stake in OCESA, enhancing Soberón's influence in the market and further solidifying Mexico's position as a major hub for live music and entertainment. His strategic decisions have contributed to a tripling of concert attendance in Mexico since 2019, positioning the country as the third largest music market globally.