Alessio Cicchini

Alessio Cicchini, born in Pescara in 1993 and known as 'Rucoolaaa', is a passionate advocate for sustainable cooking, emphasizing the value of food scraps as ingredients for innovative recipes. He creatively transforms what many consider waste into delicious dishes, such as fennel beard pesto and chocolate muffins with broccoli stems. With a background in humanities and experience as a social media manager for food brands, Cicchini uses humor and creativity to raise awareness about food waste and its environmental impact. His philosophy centers around rediscovering the true value of food, promoting seasonal and local eating, and educating others about reducing waste in the kitchen. Through his engaging online presence, he encourages people to see the potential in all parts of food and to cultivate a more mindful approach to cooking.