Alexei Yurchak
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A scholar and author best known for his work on Soviet society and the concept of 'hypernormalization,' which describes the experience of living in a society where systems appear to be failing but life continues as if everything is normal.
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Recent news mentions
Alexei Yurchak coined the term hypernormalisation to explain the feelings of civilians in Soviet Russia.
Why are we acting like the world isn’t falling apart? - CultureDawn – Pakistan’s oldest and most widely read English daily, est. 1941·
Pakistan· 2025-12-06
Pakistan· 2025-12-06
Alexei Yurchak is identified as a Russian-born anthropologist who described the phenomenon of hypernormalisation.
Happy Birthday, Mr President: Trump’s special day to coincide with a day of protestsThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-06-09
New Zealand· 2025-06-09
First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia.
Systems are crumbling - but daily life continues. The dissonance is real | Well actuallyThe Guardian·
United Kingdom· 2025-05-22
United Kingdom· 2025-05-22
