Alexei Yurchak
A scholar and author best known for his work on Soviet society and the concept of 'hypernormalization,' which describes the experience of living in a society where systems appear to be failing but life continues as if everything is normal.
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New Zealand:
Alexei Yurchak is identified as a Russian-born anthropologist who described the phenomenon of hypernormalisation.
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United Kingdom:
First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia.
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