Alexei Yurchak
A scholar and author best known for his work on Soviet society and the concept of 'hypernormalization,' which describes the experience of living in a society where systems appear to be failing but life continues as if everything is normal.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Pakistan | 1 | 8.00 | 0.10% | +0% | 220,892,331 | 216,987 | $280,000 | 275$ |
| Totals | 1 | 220,892,331 | 216,987 | $280,000 | 275$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Pakistan:
Alexei Yurchak coined the term hypernormalisation to explain the feelings of civilians in Soviet Russia.
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New Zealand:
Alexei Yurchak is identified as a Russian-born anthropologist who described the phenomenon of hypernormalisation.
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United Kingdom:
First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia.
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