Andrew Yeo

Andrew Yeo

academic United States

Andrew Yeo is a senior fellow at the Brookings Institution’s Center for Asia Policy Studies, where he focuses on the intersection of U.S. and Asian policy, particularly in the context of cultural exports like Korean beauty products. He has noted the significant impact of the 'Korean wave' on the global beauty market, emphasizing how American consumers' loyalty to Korean brands is influenced by affordable pricing and innovative formulations.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
73,786
Power
4,681$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 7.00 0.02% +0% 331,002,651 73,786 $21,000,000 4,681$
Totals 1 331,002,651 73,786 $21,000,000 4,681$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Andrew Yeo, senior fellow at the Brookings Institution’s Center for Asia Policy Studies, told CNN. 7

CNN: Your Korean skincare routine could change with tariffs