Andrew Yeo
Andrew Yeo is a senior fellow at the Brookings Institution’s Center for Asia Policy Studies, where he focuses on the intersection of U.S. and Asian policy, particularly in the context of cultural exports like Korean beauty products. He has noted the significant impact of the 'Korean wave' on the global beauty market, emphasizing how American consumers' loyalty to Korean brands is influenced by affordable pricing and innovative formulations.
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Recent Mentions
Indonesia:
Andrew Yeo highlighted that many Korean products enter the US without additional tariffs due to a free trade agreement.
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United States:
Andrew Yeo, senior fellow at the Brookings Institution’s Center for Asia Policy Studies, told CNN.
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