Ari Maununiemi
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Ari Maununiemi is a traditional reindeer herder in Rovaniemi, who has adapted his family's long-standing practices to include tourism, offering sleigh rides and dining experiences while advocating for sustainable tourism.
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Recent news mentions
Ari Maununiemi has expanded his family's reindeer ranch into a successful tourist operation while maintaining traditional practices.
Santa lives in Rovaniemi, Finland. Some of his neighbours are not thrilledThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-04-21
New Zealand· 2025-04-21
