Sanna Kärkkäinen
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Sanna Kärkkäinen is the managing director of Visit Rovaniemi, the local tourism board, who has reported a significant increase in visitors to Rovaniemi, highlighting the tourism boom's economic benefits.
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Recent news mentions
Sanna Kärkkäinen is the CEO of Visit Rovaniemi and discusses the impact of celebrity visits on tourism.
Maailmantähdet löysivät Lapin – Gordon Ramsayn vierailu toi uuden kysyntäpiikinHelsingin Sanomat·
Finland· 2025-12-23
Finland· 2025-12-23
Sanna Kärkkäinen, managing director of Visit Rovaniemi, said the heat had not affected the city’s most popular tourist destination.
Lapland heatwave sets record as temperatures soar 10C above averageThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-07-26
New Zealand· 2025-07-26
Sanna Kärkkäinen, the managing director of Visit Rovaniemi, noted the significant increase in tourism since the pandemic.
Santa lives in Rovaniemi, Finland. Some of his neighbours are not thrilledThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-04-21
New Zealand· 2025-04-21
