Barend Fruithof

Barend Fruithof

CEO Switzerland

Barend Fruithof is the CEO of Aebi Schmidt, a Swiss company specializing in agricultural, cleaning, and snow removal vehicles. Recently in the news due to the announcement of a steep 39% tariff imposed by the U.S. government on Swiss products, Fruithof emphasized that Aebi Schmidt has strategically positioned itself to minimize the impact of these tariffs by producing most of its sales directly in the U.S. This proactive approach allows the company to maintain a strong market presence in America while mitigating political and economic risks.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
8,219
Power
665$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 6.00 0.09% +0% 8,654,622 8,219 $700,000 665$
Totals 1 8,654,622 8,219 $700,000 665$
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Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Barend Fruithof is the CEO of Aebi Schmidt and discusses the impact of tariffs on their business. 6

Neue Zürcher Zeitung: «Die Schweiz ist in Geiselhaft der Pharma»