BJ Fogg

BJ Fogg is a renowned American behavior scientist and the founder of the Behavior Design Lab at Stanford University. He is best known for his work on understanding how small changes in behavior can lead to significant improvements in personal habits and overall well-being. Fogg's influential book, 'Tiny Habits,' emphasizes the importance of starting with small, manageable actions to create lasting change. His research and teachings have influenced various fields, including health, technology, and personal development, making him a leading voice in habit formation and behavioral psychology.