Brad Granz
Brad Granz is the global marketing director for Cadillac, where he plays a crucial role in the brand's strategy to attract new customers, particularly in the electric vehicle market. Recently, Granz highlighted that 80% of Cadillac's electric vehicle buyers are new to the brand, with a significant portion previously driving Teslas, reflecting a shift in consumer preferences as Cadillac expands its electric SUV lineup.
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Vietnam:
Brad Granz is the global marketing director of Cadillac who shared insights about the brand's new electric models attracting buyers from other brands.
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