Chekitan Dev
Chekitan Dev is a professor of hospitality management at Cornell University, known for his expertise in marketing strategies within the hospitality sector. He has provided insights on the intricate balance between maintaining brand identity and appealing to younger consumers, particularly in the context of restaurant rebranding efforts. His advice often emphasizes the importance of gradual change to avoid alienating long-time customers.
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Chekitan Dev, a professor of hospitality management at Cornell University, provided insights on Cracker Barrel's branding strategy.
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