Yanhui Zhao
Yanhui Zhao is a marketing professor at the University of Nebraska Omaha, specializing in consumer behavior and rebranding strategies. He has researched the impacts of rebranding on financial performance, highlighting that over half of rebranding attempts do not lead to positive outcomes. Zhao's expertise sheds light on the challenges companies face when attempting to modernize their image while retaining core customer loyalty.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 6.00 | 0.04% | +0% | 331,002,651 | 128,945 | $21,000,000 | 8,181$ |
| Totals | 1 | 331,002,651 | 128,945 | $21,000,000 | 8,181$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Yanhui Zhao, a marketing professor at the University of Nebraska Omaha, analyzed the risks of rebranding.
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