Dean Long

Dean Long

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Dean Long is the chief executive of the Australian Travel Industry Association, where he advocates for the interests of the travel and tourism sector. Recently, he was in the news discussing the benefits of a new deal between Virgin Australia and Qatar Airways, emphasizing that travelers would gain improved flexibility and value from enhanced competition in the aviation industry.

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Recent news mentions

Australian Travel Industry Association CEO Dean Long said if you’re stuck in the affected zones of the Middle East, the most important tool now is your airline app.

Australians’ travel options limited as airlines reroute flights
The Sydney Morning Herald·AustraliaAustralia· 2026-03-04
6.0

Australian Travel Industry Association CEO Dean Long advised travellers on how to handle their arrangements.

Paralympian's family stranded in Middle East amid Iran missile strikes
The Sydney Morning Herald·AustraliaAustralia· 2026-03-01
5.0

Dean Long is the chief executive of the Australian Travel Industry Association who commented on the welcome of Economy Plus by business flyers.

Qantas premium economy seating expanded on domestic flights
The Sydney Morning Herald·AustraliaAustralia· 2026-02-02
7.0

ATIA CEO Dean Long said travellers shouldn’t panic or cancel unnecessarily.

Israel-Iran war: Officials warn travellers not to panic, and check before cancelling flights
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-06-23
7.0

Dean Long, head of the Australian Travel Industry Association, said that for Australian travellers, the partnership 'won’t have a huge impact on price, but there will be greater choice for people flying to Europe'.

Sydney-Doha route kicks off in contest with Qantas
The Sydney Morning Herald·AustraliaAustralia· 2025-06-12
6.0
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Dean Long is chief executive of the Australian Travel Industry Association.

The best hotels in the world revealed, as named by the experts
The Sydney Morning Herald·AustraliaAustralia· 2025-05-23
7.0

Dean Long, of the Australian Travel Industry Association, said reform would require an economic cost for the airlines.

Qantas, Virgin opposed to customer compensation law
The Sydney Morning Herald·AustraliaAustralia· 2025-03-17
5.0

Dean Long said that travellers would benefit most from improved flexibility and value.

Cheaper airfares on cards as Virgin-Qatar deal gets the nod
The Sydney Morning Herald·AustraliaAustralia· 2025-02-27
7.0