Dieter Müller

Dieter Müller

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Dieter Müller is a prominent figure in the hospitality industry, best known as the co-founder and CEO of Motel One, a budget design hotel chain that has gained acclaim for its innovative approach to affordable accommodation. Alongside his wife, Ursula Schelle-Müller, he has established Motel One as a leader in the sector, operating 99 hotels across Europe, including the United States under the brand 'The Cloud One.' Under his leadership, the company has focused on growth and expansion while maintaining a commitment to quality and design, even as competition intensifies from other budget hotel brands.

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Recent news mentions

Dieter Müller, a former transparency officer, described the Zurich administration as sluggish and transparency-averse.

Parlament will in Zürich Regierung bremsen
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-07-11
5.0

Dieter Müller believes that the weak Norwegian krone is an important explanation for the decline in Norwegian overnight stays in Sweden.

Færre nordmenn overnattet i Sverige første kvartal.
Aftenposten·NorwayNorway· 2025-05-19
7.0
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Stale Løvheim
Stale Løvheim

Dieter Müller, Leiter Kommunikation bei der Stadt Zug, writes about the city's ambitions as an innovation and digitalization hub.

Zug hat als erste Schweizer Stadt ein eigenes Metaverse
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-04-11
8.0

Dieter Müller is Germany's most successful hotelier and the founder of Motel One.

Motel-One-Gründer Müller: „Milliardär? Dieses Wort kenne ich nicht" - Wirtschaft
Süddeutsche Zeitung·GermanyGermany· 2025-04-08
8.0
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Sonja Salzburger
Sonja Salzburger

Dieter Müller invented the Amuse-Bouche-Menu and now appears only at events and as a juror.

Günstiger essen in Sternerestaurants dank Kennenlernmenus
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-03-23
6.0

Dieter Müller and his wife Ursula Schelle-Müller are considered pioneers of budget design hotels.

München: Motel One verkauft Mehrheit an Finanzinvestor - Wirtschaft
Süddeutsche Zeitung·GermanyGermany· 2025-03-03
8.0
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Ursula Schelle Muller
Ursula Schelle Muller