Dietrich Mateschitz
Dietrich Mateschitz was an Austrian entrepreneur and co-founder of the Red Bull energy drink company, which revolutionized the beverage industry and shaped the world of motorsport, particularly through Red Bull Racing in Formula 1. Born on May 20, 1944, Mateschitz played a crucial role in establishing Red Bull as a global brand, leveraging extreme sports and high-profile sponsorships to create a unique marketing strategy. He passed away in October 2022, and his legacy continues to impact the racing world, as seen in the recent events surrounding Red Bull Racing at a public event where team principal Christian Horner honored Mateschitz.
Born on May 20, 1944 (81 years old)
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Hungary | 2 | 5.00 | 0.16% | +0% | 9,660,351 | 15,785 | $160,000 | 261$ |
| Argentina | 1 | 9.00 | 0.06% | +0% | 45,195,774 | 26,999 | $450,000 | 269$ |
| United Kingdom | 1 | 6.00 | 0.04% | +0% | 67,886,011 | 24,376 | $2,700,000 | 969$ |
| Germany | 1 | 8.00 | 0.06% | +0% | 83,783,942 | 52,431 | $3,845,000 | 2,406$ |
| Italy | 1 | 6.00 | 0.06% | +0% | 60,461,826 | 35,587 | $2,000,000 | 1,177$ |
| Switzerland | 1 | 8.00 | 0.07% | +0% | 8,654,622 | 6,231 | $700,000 | 504$ |
| Luxembourg | 1 | 8.00 | 0.08% | +0% | 625,978 | 474 | $73,000 | 55$ |
| Taiwan | 1 | 7.00 | 0.10% | +0% | 23,816,775 | 24,604 | $670,000 | 692$ |
| Australia | 1 | 8.00 | 0.06% | +0% | 25,499,884 | 15,009 | $1,380,000 | 812$ |
| Spain | 1 | 7.00 | 0.06% | +0% | 46,754,778 | 29,222 | $1,400,000 | 875$ |
| Totals | 11 | 372,339,941 | 230,718 | $13,378,000 | 8,020$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Spain:
Dietrich Mateschitz was the founder of the energy company Red Bull and passed away two and a half years ago.
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Argentina:
Dietrich Mateschitz was the co-founder of Red Bull and played a crucial role in the team's establishment in Formula 1.
9
Taiwan:
Dietrich Mateschitz, who died in 2022, was instrumental in appointing Christian Horner as team boss for Red Bull's debut.
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Australia:
Dietrich Mateschitz was the co-founder of Red Bull.
8
Luxembourg:
Dietrich Mateschitz was a co-founder of Red Bull and played a significant role in the team's history before his passing.
8
Hungary:
Dietrich Mateschitz is the founder of Red Bull and is involved in the decision-making process regarding the team's management.
5
United Kingdom:
The death of Red Bull co-owner Dietrich Mateschitz marked a significant turning point for the team.
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Hungary:
Dietrich Mateschitz's son, Mark Mateschitz, was involved in the decision-making process regarding Horner's departure.
5
Switzerland:
Dietrich Mateschitz was a co-founder of Red Bull and played a significant role in its success.
8
Italy:
Dietrich Mateschitz was the co-founder of the energy drink group and supported Christian Horner.
6