Dietrich Mateschitz

Dietrich Mateschitz

entrepreneur Austria

Dietrich Mateschitz was an Austrian entrepreneur and co-founder of the Red Bull energy drink company, which revolutionized the beverage industry and shaped the world of motorsport, particularly through Red Bull Racing in Formula 1. Born on May 20, 1944, Mateschitz played a crucial role in establishing Red Bull as a global brand, leveraging extreme sports and high-profile sponsorships to create a unique marketing strategy. He passed away in October 2022, and his legacy continues to impact the racing world, as seen in the recent events surrounding Red Bull Racing at a public event where team principal Christian Horner honored Mateschitz.

Born on May 20, 1944 (81 years old)

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
8,817
Power
272$
Sentiment
7.06
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 8.00 0.09% +0% 4,822,233 4,511 $210,000 196$
Panama 1 6.00 0.10% +0% 4,314,768 4,306 $76,000 76$
Totals 2 9,137,001 8,817 $286,000 272$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Dietrich Mateschitz was the CEO of Red Bull and helped acquire many extraordinary vintage aircraft for the fleet. 8

Neue Zürcher Zeitung: Saint-Exupéry und die ikonische Lockheed P-38 Lightning

Austria Austria: Dietrich Mateschitz was a co-managing director of Red Bull Media House alongside Andreas Gall. 6

Der Standard: Mitarbeiter des Red-Bull-Konzerns wurden illegal getrackt. Aber von wem? - Unternehmen

Latvia Latvia: Dietrich Mateschitz, the founder of the Red Bull empire, had given Christian Horner unlimited powers to manage the Formula 1 team. 7

Diena: Hornera ēras gals / Diena

Switzerland Switzerland: Dietrich Mateschitz was the founder of Red Bull, known for relocating the company's American operations. 8

Neue Zürcher Zeitung: Das sagen Verbände und KMU