Toto Wolff

Toto Wolff

politician Austria

Toto Wolff is an influential figure in the world of Formula 1, serving as the CEO and Team Principal of the Mercedes-AMG Petronas Formula One Team. Under his leadership, Mercedes achieved unprecedented success, including eight consecutive Constructors' Championships from 2014 to 2021. A former racing driver and successful businessman, Wolff is known for his strategic mindset and ability to foster talent within his team. He has been pivotal in navigating the complexities of F1, particularly as the sport adapts to new regulations and challenges. Recently, Wolff expressed optimism about the potential of rookie driver Andrea Kimi Antonelli, highlighting the team's commitment to developing young talent.

Born on Jan 12, 1972 (53 years old)

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
163,681
Power
3,805$
Sentiment
5.20
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Argentina 2 7.00 0.18% +10% 45,195,774 90,721 $450,000 903$
United Kingdom 2 4.00 0.10% +10% 67,886,011 72,960 $2,700,000 2,902$
Totals 4 113,081,785 163,681 $3,150,000 3,805$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Toto Wolff described the new deal with Apple as an 'enormous upswing' for Formula 1. 8

Neue Zürcher Zeitung: Max Verstappen gelingt ein perfektes Rennwochenende

San Marino San Marino: The team led by Toto Wolff confirmed both Kimi Antonelli and George Russell for the next Formula 1 championship. 8

San Marino RTV (News): Kimi Antonelli in Mercedes anche nel 2026