Donald Horton
Donald Horton was an American sociologist who, along with Richard Wohl, coined the term 'parasocial' in 1956 to describe the one-sided relationships viewers form with media figures. His work laid the foundation for understanding media influence on social relationships.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Andorra | 1 | 6.00 | 0.10% | +0% | 77,265 | 74 | $3,000 | 3$ |
| Totals | 1 | 77,265 | 74 | $3,000 | 3$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Andorra:
Donald Horton is credited with coining the concept of parasocial relationships in 1956.
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Liechtenstein:
Donald Horton, along with Richard Wohl, first described the concept of 'parassocial' in 1956.
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Hungary:
Donald Horton, along with Richard Wohl, observed that television viewers develop 'parasocial' relationships with personalities on screen.
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Switzerland:
Donald Horton is one of the sociologists who coined the term 'parasocial' in 1956.
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Uzbekistan:
The term 'parasocial' was introduced by sociologists Donald Horton and Richard Wohl in 1956.
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Slovenia:
Donald Horton, along with Richard Wohl, first used the term 'parasocial' in a sociological study in 1956.
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United Kingdom:
The word was first coined by University of Chicago sociologists Donald Horton and Richard Wohl.
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