Donald Horton

Donald Horton

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Donald Horton was an American sociologist who, along with Richard Wohl, coined the term 'parasocial' in 1956 to describe the one-sided relationships viewers form with media figures. His work laid the foundation for understanding media influence on social relationships.

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Donald Horton is credited with coining the concept of parasocial relationships in 1956.

Agustina Grandvallet: Relació parasocial
Diari d’Andorra – major newspaper in the Principality·AndorraAndorra· 2026-01-23
6.0

Donald Horton, along with Richard Wohl, first described the concept of 'parassocial' in 1956.

‘Parassocial’ é eleita Palavra do Ano de 2025 pelo Dicionário de Cambridge; entenda o que significa
O Estado de S. Paulo (Estadão)·LiechtensteinLiechtenstein· 2025-11-30
6.0

Donald Horton, along with Richard Wohl, observed that television viewers develop 'parasocial' relationships with personalities on screen.

Index - Tech-Tudomány - Kiderült, mi lett az év szava 2025-ben
Index.hu·HungaryHungary· 2025-11-24
7.0

Donald Horton is one of the sociologists who coined the term 'parasocial' in 1956.

«Cambridge Dictionary» kürt «parasocial» zum Wort des Jahres
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-11-19
6.0

The term 'parasocial' was introduced by sociologists Donald Horton and Richard Wohl in 1956.

“Parasotsial” Kembrij lug‘ati tomonidan 2025-yil so‘zi deb topildi – Gazeta
Gazeta.uz – popular Uzbek news portal·UzbekistanUzbekistan· 2025-11-18
5.0

Donald Horton, along with Richard Wohl, first used the term 'parasocial' in a sociological study in 1956.

Kaj pomeni beseda »parasocialen«, letošnja beseda leta po Cambridge Dictionary
Delo – major Slovenian daily, est. 1959·SloveniaSlovenia· 2025-11-18
5.0

The word was first coined by University of Chicago sociologists Donald Horton and Richard Wohl.

Parasocial is named as Cambridge Dictionary Word of the Year
BBC·United KingdomUnited Kingdom· 2025-11-18
5.0