Donald Horton
Donald Horton was an American sociologist who, along with Richard Wohl, coined the term 'parasocial' in 1956 to describe the one-sided relationships viewers form with media figures. His work laid the foundation for understanding media influence on social relationships.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 5.00 | 0.05% | +0% | 67,886,011 | 32,875 | $2,700,000 | 1,308$ |
| Switzerland | 1 | 6.00 | 0.09% | +0% | 8,654,622 | 7,839 | $700,000 | 634$ |
| Slovenia | 1 | 5.00 | 0.09% | +0% | 2,078,938 | 1,909 | $56,000 | 51$ |
| Uzbekistan | 1 | 5.00 | 0.16% | +0% | 33,469,203 | 53,551 | $57,000 | 91$ |
| Hungary | 1 | 7.00 | 0.11% | +0% | 9,660,351 | 10,277 | $160,000 | 170$ |
| Liechtenstein | 1 | 6.00 | 0.11% | +0% | 38,137 | 42 | $6,900 | 8$ |
| Totals | 6 | 121,787,262 | 106,493 | $3,679,900 | 2,262$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Liechtenstein:
Donald Horton, along with Richard Wohl, first described the concept of 'parassocial' in 1956.
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Hungary:
Donald Horton, along with Richard Wohl, observed that television viewers develop 'parasocial' relationships with personalities on screen.
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Switzerland:
Donald Horton is one of the sociologists who coined the term 'parasocial' in 1956.
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Uzbekistan:
The term 'parasocial' was introduced by sociologists Donald Horton and Richard Wohl in 1956.
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Slovenia:
Donald Horton, along with Richard Wohl, first used the term 'parasocial' in a sociological study in 1956.
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United Kingdom:
The word was first coined by University of Chicago sociologists Donald Horton and Richard Wohl.
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