Richard Wohl

Richard Wohl

sociologist United States

Richard Wohl, an American sociologist, collaborated with Donald Horton in the 1950s to develop the concept of 'parasocial' relationships, highlighting how viewers engage with television personalities as if they were real friends, a phenomenon that has become increasingly relevant in today's media landscape.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
76
Power
3$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Andorra 1 6.00 0.10% +0% 77,265 76 $3,000 3$
Totals 1 77,265 76 $3,000 3$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Andorra Andorra: Richard Wohl collaborated with Donald Horton to define parasocial relationships in 1956. 6

Diari d’Andorra – major newspaper in the Principality: Agustina Grandvallet: Relació parasocial

Hungary Hungary: Richard Wohl, in collaboration with Donald Horton, noted that viewers form 'parasocial' relationships with on-screen personalities. 7

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