Richard Wohl

Richard Wohl

sociologist United States

Richard Wohl, an American sociologist, collaborated with Donald Horton in the 1950s to develop the concept of 'parasocial' relationships, highlighting how viewers engage with television personalities as if they were real friends, a phenomenon that has become increasingly relevant in today's media landscape.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
105,682
Power
2,229$
Sentiment
5.23
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 5.00 0.05% +0% 67,886,011 32,250 $2,700,000 1,283$
Switzerland 1 6.00 0.09% +0% 8,654,622 7,769 $700,000 628$
Slovenia 1 5.00 0.09% +0% 2,078,938 1,892 $56,000 51$
Uzbekistan 1 5.00 0.16% +0% 33,469,203 53,551 $57,000 91$
Hungary 1 7.00 0.11% +0% 9,660,351 10,180 $160,000 169$
Liechtenstein 1 6.00 0.11% +0% 38,137 41 $6,900 7$
Totals 6 121,787,262 105,683 $3,679,900 2,229$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Hungary Hungary: Richard Wohl, in collaboration with Donald Horton, noted that viewers form 'parasocial' relationships with on-screen personalities. 7

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