Doug VanDeVelde
United StatesexecutiveMale8.0Global Dominance: 0.01%Doug VanDeVelde is the Chief Growth Officer at Kellogg Company, a leading global food manufacturer known for its breakfast cereals and snacks. He is recognized for his role in advancing Kellogg's commitment to using natural ingredients in their products, as evidenced by the company’s recent announcement to remove artificial dyes from its cereals by the end of 2023, a year earlier than planned. Under his leadership, Kellogg has focused on responding to consumer demands for simpler, more recognizable ingredients, and has taken significant steps to align its product offerings with evolving health and wellness trends.
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Recent news mentions
Doug VanDeVelde, WK Kellogg Chief Growth Officer, stated that the company conducted extensive consumer testing to ensure the new recipes maintained the taste and colorful appearance consumers expect.
Kellogg removing artificial colors from Froot Loops, Apple JacksUnited States· 2026-08-09Kellogg’s Chief Growth Officer Doug VanDeVelde said in a statement that the company is proud to meet consumer expectations for natural ingredients.
Kellogg says it's removing artificial dyes from cereals by the end of this year | World News
Jamaica· 2026-08-06
