Elena Basegio

Elena Basegio

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Elena Basegio is the co-owner of the Fillmore Bakery in San Francisco, which specializes in traditional European desserts. Her bakery has gained attention for its sales of princess cake, a Swedish dessert that has recently gone viral, prompting customers to inquire about its popularity online.

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Recent news mentions

Elena Basegio is the co-owner of Fillmore Bakery in San Francisco, which specializes in European desserts.

It’s sexy! It’s Swedish! It’s everywhere! How princess cake conquered America | Cake
The Guardian·United KingdomUnited Kingdom· 2025-07-12
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