Elisa Gregori
Elisa Gregori is the Marketing Director at Perrier, playing a crucial role in the brand's strategic direction, particularly in expanding its product line to attract younger consumers. She oversees the introduction of new flavored water products and aims to balance Perrier's heritage as a mineral water icon with innovative offerings that cater to modern consumer trends.
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Switzerland:
Gregori is the marketing manager who explains the dual strategy for the Perrier brand.
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