Erik Russell

Erik Russell

designer United States

Erik Russell is a former employee of Cracker Barrel who worked there for nearly a decade and now serves as a brand designer. He gained media attention for criticizing the company's recent decision to remove 'Uncle Herschel' from its logo, calling it 'brand suicide' and expressing concern about the implications of the rebranding for the company's traditional values.

Global Media Ratings
Dominance
0.01%
Persistence
1 wks
Reach
141,840
Power
8,999$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 5.00 0.04% +10% 331,002,651 141,840 $21,000,000 8,999$
Totals 1 331,002,651 141,840 $21,000,000 8,999$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Erik Russell worked at Cracker Barrel for several years and warns the company is committing 'one of the cardinal branding sins.' 5

Fox News: Cracker Barrel loses $143 million in market value after brand fiasco

United States United States: Erik Russell, a former employee of Cracker Barrel, criticized the company's logo change in a viral post. 6

Fox News: Cracker Barrel removes Uncle Herschel from logo, faces customer backlash