Julie Felss Masino

Julie Felss Masino

CEO United States

Julie Felss Masino is the CEO of Cracker Barrel, where she has been instrumental in leading a major transformation initiative aimed at modernizing the brand and attracting new customers. Under her leadership, the chain recently unveiled a redesigned logo and revamped its restaurant interiors as part of a $700 million investment to refresh its image and menu. Masino has emphasized the importance of evolving customer preferences and has remained optimistic about the positive reception of these changes, despite some backlash from loyal customers.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
156,060
Power
9,901$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 5.00 0.05% +0% 331,002,651 156,060 $21,000,000 9,901$
Totals 1 331,002,651 156,060 $21,000,000 9,901$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Cracker Barrel CEO Julie Masino spoke to The Blaze's Glenn Beck about the backlash she and the company faced after its controversial redesign this year. 5

Fox News: Cracker Barrel struggles with food complaints after logo controversy

United States United States: Cracker Barrel CEO Julie Felss Masino told an investing conference that the company updated its logo for better visibility. 5

Fox News: Cracker Barrel CEO explains logo change was for highway visibility

United States United States: Julie Felss Masino is the CEO of Cracker Barrel who has been criticized by Tommy Lowe for her leadership decisions. 3

Fox News: Cracker Barrel co-founder slams current leadership and company board

United States United States: Julie Felss Masino is the CEO of Cracker Barrel who has been tight-lipped since unveiling a controversial new logo. 5

Fox News: Cracker Barrel CEO avoids questions after controversial logo change

United States United States: Julie Felss Masino touted the success of the company’s new logo, claiming the feedback has been overwhelmingly positive. 6

Fox News: Cracker Barrel execs remain quiet as company tries to recover from logo backlash

United States United States: Steak ‘N Shake called for CEO Julie Felss Masino to be fired in their latest missive against the beleaguered 'Old Country Store.' 3

Fox News: Steak 'n Shake attacks Cracker Barrel over rebranding on social media

United States United States: Julie Felss Masino is the CEO of Cracker Barrel and discussed the company's transformation plan. 6

CNN: After right-wing backlash, Cracker Barrel says it will get rid of its new logo