Julie Felss Masino
Julie Felss Masino is the CEO of Cracker Barrel, where she has been instrumental in leading a major transformation initiative aimed at modernizing the brand and attracting new customers. Under her leadership, the chain recently unveiled a redesigned logo and revamped its restaurant interiors as part of a $700 million investment to refresh its image and menu. Masino has emphasized the importance of evolving customer preferences and has remained optimistic about the positive reception of these changes, despite some backlash from loyal customers.
Not in the pool (under ¢1).
Recent news mentions
Cracker Barrel CEO Julie Masino spoke to The Blaze's Glenn Beck about the backlash she and the company faced after its controversial redesign this year.
Cracker Barrel struggles with food complaints after logo controversy
United States· 2025-12-11
Cracker Barrel CEO Julie Felss Masino told an investing conference that the company updated its logo for better visibility.
Cracker Barrel CEO explains logo change was for highway visibilityUnited States· 2025-10-22
Julie Felss Masino is the CEO of Cracker Barrel who has been criticized by Tommy Lowe for her leadership decisions.
Cracker Barrel co-founder slams current leadership and company boardUnited States· 2025-10-05Julie Felss Masino is the new CEO of Cracker Barrel who attended a meeting with Sardar Biglari.
Cracker Barrel fires back at Steak 'n Shake CEO after social media attacksUnited States· 2025-09-02
Julie Felss Masino is the CEO of Cracker Barrel who has been tight-lipped since unveiling a controversial new logo.
Cracker Barrel CEO avoids questions after controversial logo changeUnited States· 2025-08-29Julie Felss Masino touted the success of the company’s new logo, claiming the feedback has been overwhelmingly positive.
Cracker Barrel execs remain quiet as company tries to recover from logo backlashUnited States· 2025-08-28
Steak ‘N Shake called for CEO Julie Felss Masino to be fired in their latest missive against the beleaguered 'Old Country Store.'
Steak 'n Shake attacks Cracker Barrel over rebranding on social mediaUnited States· 2025-08-27
Julie Felss Masino is the CEO of Cracker Barrel and discussed the company's transformation plan.
After right-wing backlash, Cracker Barrel says it will get rid of its new logoUnited States· 2025-08-27
CEO Julie Felss Masino said last year the company needed to stay 'relevant.'
Food critic defends Cracker Barrel rebrand against woke criticismUnited States· 2025-08-26
Julie Felss Masino is the CEO of Cracker Barrel who announced a strategic transformation plan in May 2024.
Investor called Cracker Barrel transformation plan 'folly' before rebrandingUnited States· 2025-08-26
CEO Julie Felss Masino made the rounds promoting the change, including an appearance on ‘Good Morning America.’
Cracker Barrel loses $143 million in market value after brand fiascoUnited States· 2025-08-26
Julie Felss Masino is the CEO of Cracker Barrel and discussed the company's transformation plan.
Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stockUnited States· 2025-08-25
Julie Felss Masino, the CEO of Cracker Barrel, downplayed the criticism of the new logo in an interview.
Cracker Barrel removes Uncle Herschel from logo, faces customer backlashUnited States· 2025-08-23
Julie Felss Masino is the CEO of Cracker Barrel and has been involved in the new logo controversy.
Cracker Barrel worked with HRC to become more LGBT friendly before rebrandUnited States· 2025-08-22
Julie Felss Masino is the CEO of Cracker Barrel who is urged to bring in Sydney Sweeney to save the company.
Cracker Barrel's Stock Is Tanking, And Sydney Sweeney Can Fix ItUnited States· 2025-08-22
Julie Felss Masino is the CEO of Cracker Barrel who has been criticized for the company's logo change.
Cracker Barrel brings country event to NYC during rebranding controversyUnited States· 2025-08-22
Julie Felss Masino is in the spotlight after unveiling a new logo that left longtime fans reeling.
CEO Julie Felss Masino defends controversial Cracker Barrel logo rebrandUnited States· 2025-08-22
Julie Felss Masino is accused by Steak 'n Shake of stripping away the identity of Cracker Barrel in pursuit of short-term trends.
Steak 'n Shake slams Cracker Barrel over controversial new logo changeUnited States· 2025-08-22
CEO Julie Felss Masino contended the response has been 'overwhelmingly positive.'
Cracker Barrel's new logo sparks backlash, called 'Bud Light moment'United States· 2025-08-21
Cracker Barrel CEO Julie Felss Masino has come under MAGA fury after changing the logo of the restaurant chain.
'Cracker Barrel goes woke': CEO under MAGA fire for changing logo first time in 48 years, removes 'white guy'
India· 2025-08-21
Julie Felss Masino is the CEO of Cracker Barrel who discussed the company's renovations and their positive reception.
Cracker Barrel unveils a controversial logo changeUnited States· 2025-08-21