Julie Felss Masino
Julie Felss Masino is the CEO of Cracker Barrel, where she has been instrumental in leading a major transformation initiative aimed at modernizing the brand and attracting new customers. Under her leadership, the chain recently unveiled a redesigned logo and revamped its restaurant interiors as part of a $700 million investment to refresh its image and menu. Masino has emphasized the importance of evolving customer preferences and has remained optimistic about the positive reception of these changes, despite some backlash from loyal customers.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 9 | 5.22 | 0.36% | +20% | 331,002,651 | 1,413,534 | $21,000,000 | 89,680$ |
| Totals | 9 | 331,002,651 | 1,413,534 | $21,000,000 | 89,680$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Julie Felss Masino is the new CEO of Cracker Barrel who attended a meeting with Sardar Biglari.
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United States:
Julie Felss Masino is the CEO of Cracker Barrel who has been tight-lipped since unveiling a controversial new logo.
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United States:
Julie Felss Masino touted the success of the company’s new logo, claiming the feedback has been overwhelmingly positive.
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United States:
Steak ‘N Shake called for CEO Julie Felss Masino to be fired in their latest missive against the beleaguered 'Old Country Store.'
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United States:
Julie Felss Masino is the CEO of Cracker Barrel and discussed the company's transformation plan.
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United States:
CEO Julie Felss Masino said last year the company needed to stay 'relevant.'
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United States:
Julie Felss Masino is the CEO of Cracker Barrel who announced a strategic transformation plan in May 2024.
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United States:
CEO Julie Felss Masino made the rounds promoting the change, including an appearance on ‘Good Morning America.’
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United States:
Julie Felss Masino is the CEO of Cracker Barrel and discussed the company's transformation plan.
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United States:
Julie Felss Masino, the CEO of Cracker Barrel, downplayed the criticism of the new logo in an interview.
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