Timothy Calkins
Timothy Calkins is an associate chair of the marketing department at the Kellogg School of Management at Northwestern University. He is a recognized expert in marketing strategy and brand management, often providing insights on how companies can effectively communicate with their customers, especially during times of crisis. Recently, he discussed the backlash faced by Cracker Barrel over its logo change, emphasizing the importance of transparent communication and responsiveness to customer feedback.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 6.00 | 0.04% | +0% | 331,002,651 | 127,113 | $21,000,000 | 8,065$ |
| Totals | 1 | 331,002,651 | 127,113 | $21,000,000 | 8,065$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Timothy Calkins said the company can turn the situation around if it communicates well with the public.
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