Robby Starbuck

Robby Starbuck

commentator United States

Robby Starbuck is a conservative commentator who has claimed responsibility for influencing several companies to roll back their diversity, equity, and inclusion (DEI) initiatives, reflecting the growing backlash against such programs in corporate America.

Global Media Ratings
Dominance
0.06%
Persistence
1 wks
Reach
1,860,416
Power
55,372$
Sentiment
5.68
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 6 4.33 0.23% +10% 331,002,651 838,947 $21,000,000 53,226$
India 1 6.00 0.07% +0% 1,380,004,385 1,021,469 $2,900,000 2,147$
Totals 7 1,711,007,036 1,860,416 $23,900,000 55,373$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Robby Starbuck, a prominent anti-DEI influencer, posted a screenshot of Cracker Barrel’s 'Pride page' on social media. 6

CNN: Cracker Barrel quietly removes DEI and Pride pages from its website after logo upheaval

United States United States: Robby Starbuck is a conservative activist who scrutinized Cracker Barrel over its past support of LGBT causes. 3

Fox News: Cracker Barrel confirms website changes, drops LGBTQ content

United States United States: Conservative activist Robby Starbuck called out the company for so-called woke policies. 3

Fox News: Cracker Barrel loses $143 million in market value after brand fiasco

United States United States: Conservative activist Robby Starbuck criticized Cracker Barrel's logo redesign and progressive endeavors. 7

Fox News: Cracker Barrel board member Gilbert Davila criticized for DEI consulting role

United States United States: Robby Starbuck released a devastating video takedown of Cracker Barrel's leadership, making the case that the restaurant's logo and decor change are the culmination of a years-long campaign to cater to the far Left. 3

Fox News: Activist says Cracker Barrel embraced wokeness over American tradition

United States United States: Conservative activist Robby Starbuck criticizes Cracker Barrel's logo redesign as a reflection of a broader abandonment of traditional American values. 3

Fox News: Cracker Barrel criticized for abandoning traditional American values