Ernan Cui
Ernan Cui is a Beijing-based analyst known for his insights into consumer trends and market dynamics in China. He recently commented on the growing popularity of the fast-food chain Mixue Ice Cream and Tea, highlighting its appeal due to affordable prices, especially in smaller cities. His expertise positions him as a key figure in understanding the shifts in the fast-food industry amid changing consumer preferences.
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Ernan Cui, a Beijing analyst, noted that Mixue is particularly popular in small cities.
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