Fraser Shrimpton

Fraser Shrimpton is the marketing director at DB Breweries, known for his insights into evolving consumer tastes in the beer market. Under his leadership, DB Breweries has adapted its offerings to include a range of low-carb beers, reflecting a global trend towards healthier drinking options. Shrimpton emphasizes the appeal of low-carb beers, which have seen a significant uptick in popularity in New Zealand, and predicts that this segment could dominate the market in the coming years.