Dylan Firth

Dylan Firth

executive New Zealand

Dylan Firth is the executive director of the Brewers Association of New Zealand, where he focuses on market trends and the evolving landscape of the beer industry. Firth highlights the increasing diversity and health consciousness among consumers, noting a marked rise in the demand for low-carb and zero-alcohol options. He discusses the challenges of exporting these products and emphasizes the need for breweries to stay attuned to international trends in order to thrive.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
3,457
Power
151$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 5.00 0.07% +0% 4,822,233 3,457 $210,000 151$
Totals 1 4,822,233 3,457 $210,000 151$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Brewers Association executive director Dylan Firth said beers over 5% ABV make up only 11% of all sold in New Zealand in the year to March. 5

The New Zealand Herald – country’s largest newspaper, est. 1863: Auckland supermarkets and liquor stores under fire for selling ‘mega strong’ beers

New Zealand New Zealand: Dylan Firth is the executive director of the Brewers Association of New Zealand, discussing the market's shift towards healthier beer options. 6

The New Zealand Herald – country’s largest newspaper, est. 1863: Low-carb wars: How the big breweries are tapping into the diet market