Virginia Nicholls

Virginia Nicholls

executive New Zealand

Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council (NZABC), where she advocates for targeted interventions in alcohol-related issues, particularly concerning drink-driving penalties. In a recent discussion, she highlighted the significant increase in alcohol interlock court-mandated orders and stressed the need for more robust measures to address hazardous drinking behaviors. Nicholls is also a proponent of enhanced educational programs in schools and workplaces to improve awareness of alcohol regulations and promote responsible drinking.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
3,457
Power
151$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 5.00 0.07% +0% 4,822,233 3,457 $210,000 151$
Totals 1 4,822,233 3,457 $210,000 151$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Virginia Nicholls, executive director of the New Zealand Alcohol Beverages Council, said the industry did not support cancer warning labels. 5

The New Zealand Herald – country’s largest newspaper, est. 1863: Villa Maria adds fatal cancer warning label on bottles sold in Ireland

New Zealand New Zealand: Virginia Nicholls is the executive director of NZABC and advocates for harsher penalties for drink-drivers. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: Kiwis demand harsher penalties for drink-drivers, survey shows – The Front Page