Virginia Nicholls
Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council (NZABC), where she advocates for targeted interventions in alcohol-related issues, particularly concerning drink-driving penalties. In a recent discussion, she highlighted the significant increase in alcohol interlock court-mandated orders and stressed the need for more robust measures to address hazardous drinking behaviors. Nicholls is also a proponent of enhanced educational programs in schools and workplaces to improve awareness of alcohol regulations and promote responsible drinking.
Not in the pool (under ¢1).
Recent news mentions
Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council and discussed the industry's response to moderation trends.
Kiwis turn away from beer and wine as alcohol consumption hits all-time low
New Zealand· 2026-02-25
Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council and commented on the consumer trend towards moderation in alcohol consumption.
Bottle-O, Liquor Centre owner posts lower revenue, flat profit as alcohol consumption declinesNew Zealand· 2025-10-03Virginia Nicholls, executive director of the New Zealand Alcohol Beverages Council, said the industry did not support cancer warning labels.
Villa Maria adds fatal cancer warning label on bottles sold in IrelandNew Zealand· 2025-07-17
Virginia Nicholls is the executive director of NZABC and advocates for harsher penalties for drink-drivers.
Kiwis demand harsher penalties for drink-drivers, survey shows – The Front PageNew Zealand· 2025-06-10