Virginia Nicholls

Virginia Nicholls

executive New Zealand

Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council (NZABC), where she advocates for targeted interventions in alcohol-related issues, particularly concerning drink-driving penalties. In a recent discussion, she highlighted the significant increase in alcohol interlock court-mandated orders and stressed the need for more robust measures to address hazardous drinking behaviors. Nicholls is also a proponent of enhanced educational programs in schools and workplaces to improve awareness of alcohol regulations and promote responsible drinking.

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Recent Mentions

New Zealand New Zealand: Virginia Nicholls is the executive director of the New Zealand Alcohol Beverages Council and commented on the consumer trend towards moderation in alcohol consumption. 8

Dylan Firth Tom Raynel
The New Zealand Herald – country’s largest newspaper, est. 1863: Bottle-O, Liquor Centre owner posts lower revenue, flat profit as alcohol consumption declines

New Zealand New Zealand: Virginia Nicholls, executive director of the New Zealand Alcohol Beverages Council, said the industry did not support cancer warning labels. 5

Sheila Gilheany Keir Starmer Lisa Te Morenga Nicole Mckee
The New Zealand Herald – country’s largest newspaper, est. 1863: Villa Maria adds fatal cancer warning label on bottles sold in Ireland

New Zealand New Zealand: Virginia Nicholls is the executive director of NZABC and advocates for harsher penalties for drink-drivers. 8

Chelsea Daniels
The New Zealand Herald – country’s largest newspaper, est. 1863: Kiwis demand harsher penalties for drink-drivers, survey shows – The Front Page