Geoff Cook

Geoff Cook

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Geoff Cook is an advocate for athlete safety and the father of Grant Cook, who tragically died after a rugby league match in 2016. Following his son's death, Geoff has been actively campaigning for legislative reforms to enhance concussion protocols in sports, highlighting the need for comprehensive protections for athletes against severe injuries. He has made submissions to the Australian Senate enquiry into concussion, proposing a 'HIT, STOP, SIT' policy to ensure that players suspected of having concussions are immediately removed from play until cleared by a medical professional.

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Recent news mentions

Geoff Cook, the CEO of Noom, mentioned that their app could use medical records to develop an AI-driven analysis for weight loss.

Trump administration launching health tracking system with big tech’s help | Technology
The Guardian·United KingdomUnited Kingdom· 2025-07-31
6.0

Geoff Cook is advocating for new legislation to govern the treatment of concussions in sport following his son's death.

Grant died after a rugby league match in 2016. Nine years on, his family believe he didn’t have to lose his life
The Sydney Morning Herald·AustraliaAustralia· 2025-02-23
8.0
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Grant
Grant