Giuseppe Lavazza
Giuseppe Lavazza is a prominent figure in the coffee industry, known for his leadership at Lavazza, one of Italy's most famous coffee brands. He is recognized for his commitment to quality and sustainability in coffee production, advocating for fair pricing that benefits coffee farmers. In a recent discussion, he highlighted the challenges of selling coffee at reasonable prices in Italy's competitive market, emphasizing the need for prices that ethically support coffee producers.
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Giuseppe Lavazza comments on the low prices of coffee in Italian bars and the cultural implications.
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