Guillaume Faure
Guillaume Faure is the chief executive of LiveMeUp, a company specializing in live shopping video software. He has witnessed the evolution of the live shopping market, particularly after the introduction of features like Instagram Reels and YouTube Shorts, which have significantly boosted interest in this shopping format. Faure emphasizes the importance of tutorial content in live shopping events, demonstrating its potential to engage consumers effectively.
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Guillaume Faure, chief executive of LiveMeUp, remembers when interest in live shopping surged.
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