Renaud Salmon
Renaud Salmon is the chief creative officer of The House of Amouage, a luxury fragrance brand that has ventured into live shopping. By collaborating with major retailers like Nordstrom, Salmon has leveraged live shopping to gain immediate consumer feedback and adapt to customer preferences, marking a shift in how brands engage with their audiences.
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Renaud Salmon, chief creative officer of Amouage, says live shopping is helping the company learn about what its customers want.
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