Gustavo Cubillo
Gustavo Cubillo is a well-established researcher and professor at the School of Management at the Tecnológico de Costa Rica (TEC). He provided insights on IKEA's arrival in Costa Rica, highlighting the implications for the local market and the competition posed by various retailers not traditionally focused on home furnishings.
Not in the pool (under ¢1).
Recent news mentions
Gustavo Cubillo highlighted that Fifco maintained a monopoly in the market for a long time.
AB InBev vs. Heineken: las dos cerveceras más grandes del mundo competirán en Costa Rica con precios y variedad de marcas
Costa Rica· 2025-12-03
Gustavo Cubillo, researcher and professor at the Technological Institute of Costa Rica (TEC), commented that the extension of promotions does not imply that Black Friday is losing strength.
¿El ‘Black Friday’ perdió fuerza? Comercio extiende descuentos a todo noviembre y enfrenta la competencia del ‘e-commerce’Costa Rica· 2025-11-27
Gustavo Cubillo, a consolidated researcher and professor at the Technological Institute of Costa Rica, considered that in the short term there would be no repercussions on product prices.
Venta de negocios de Fifco a Heineken: esto podrían esperar los consumidores en precios y productosCosta Rica· 2025-10-07
Gustavo Cubillo is a consolidated researcher and professor at the School of Administration of the Technological Institute of Costa Rica.
IKEA abrirá tienda en Costa Rica: así será su oferta y su competenciaCosta Rica· 2025-08-07