Juan Ricardo Fernández
Juan Ricardo Fernández is the president of the Asociación de Consumidores Libres, an organization focused on consumer rights in Costa Rica. He has emphasized the disconnect between positive macroeconomic indicators and the prevailing sense of insecurity among consumers, which he believes clouds overall economic perceptions.
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Recent news mentions
Juan Ricardo Fernández believes that competition is the best ally of the consumer.
Costa Rica aprueba decenas de plantas lácteas de Estados Unidos y facilita venta ágil al país
Costa Rica· 2026-01-24
Juan Ricardo Fernández is the president of the Association of Free Consumers.
Importación de queso y leche de EE. UU. se dispara en Costa Rica: precios en nuestro país ‘son altos’, dice Departamento de AgriculturaCosta Rica· 2026-01-16
Juan Ricardo Fernández, president of the Association of Free Consumers, stated that the increase in households with credit card debt may reflect desperation and illiquidity.
Tarjetas de crédito en Costa Rica: hogares endeudados se dispararon en últimos seis añosCosta Rica· 2025-12-18
Juan Ricardo Fernández explained that consumers could perceive an effective expansion of their freedom of choice with greater access to alternatives.
AB InBev vs. Heineken: las dos cerveceras más grandes del mundo competirán en Costa Rica con precios y variedad de marcasCosta Rica· 2025-12-03
Juan Ricardo Fernández, president of the Association of Free Consumers of Costa Rica, indicated that Heineken's operation in the country could imply a technological transfer that improves supply chains.
Venta de negocios de Fifco a Heineken: esto podrían esperar los consumidores en precios y productosCosta Rica· 2025-10-07
Juan Ricardo Fernández, president of the Asociación de Consumidores Libres, highlighted that insecurity overshadows positive macroeconomic indicators.
Pesimismo económico en Costa Rica: más de la mitad de los consumidores cree que situación empeoraráCosta Rica· 2025-02-24
