Fernando Montúfar
Fernando Montúfar is the account manager at Kantar Centroamérica and the Caribbean (Caricam), a leading data analytics and marketing firm. He recently highlighted the rising economic pessimism in Costa Rica, indicating that a significant portion of the population anticipates a worsening economic situation by 2025.
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Recent news mentions
Fernando Montúfar is the account director at Kantar CariCAM who provided insights on consumer behavior in Costa Rica.
Consumidores costarricenses son más cautelosos ante incertidumbre por aranceles de Trump
Costa Rica· 2025-06-16
Fernando Montúfar emphasizes the need for the preservation of archaeological sites that represent heritage for the country.
Presentan hallazgos sobre nueva ciudad maya "Los Abuelos" y otros tesoros arqueológicos de Uaxactún
Guatemala· 2025-05-29
Fernando Montúfar explained that many Central American households foresee a worse personal situation with the new government of Donald Trump.
Se desacelera la compra de bienes de consumo en Centroamérica, según estudio
Honduras· 2025-02-26Fernando Montúfar is the account manager at Kantar Centroamérica and the Caribbean, who summarized the shopping trends in Costa Rica.
Costa Rica cambia su forma de comprar: minisúper en auge y compras al por mayorCosta Rica· 2025-02-25
Fernando Montúfar, manager of accounts at Kantar Centroamérica y el Caribe, noted a high degree of economic pessimism in the region.
Pesimismo económico en Costa Rica: más de la mitad de los consumidores cree que situación empeoraráCosta Rica· 2025-02-24
