Herberth Quirós
Herberth Quirós holds a master's degree in Business Management with a focus on Marketing and is a professor at the Tecnológico de Costa Rica (TEC), where he teaches courses on Marketing Management and Service Markets. He recently commented on IKEA's market entry in Costa Rica, discussing the competitive landscape and how the Swedish brand will position itself against local retailers.
Not in the pool (under ¢1).
Recent news mentions
Herberth Quirós agreed that a greater number of consumers could access various brands at different points of sale in the country.
AB InBev vs. Heineken: las dos cerveceras más grandes del mundo competirán en Costa Rica con precios y variedad de marcas
Costa Rica· 2025-12-03
Herberth Quirós, professor of Marketing Management and Services Marketing courses at TEC, stated that the dilution of promotions has weakened the Black Friday date.
¿El ‘Black Friday’ perdió fuerza? Comercio extiende descuentos a todo noviembre y enfrenta la competencia del ‘e-commerce’Costa Rica· 2025-11-27
Herberth Quirós is a master's degree holder in Business Management with an emphasis on Marketing and a professor at the Technological Institute of Costa Rica.
IKEA abrirá tienda en Costa Rica: así será su oferta y su competenciaCosta Rica· 2025-08-07