Holger Eichele
Holger Eichele is the Managing Director of the German Brewers Association, who highlighted that the decreasing beer consumption in Germany reflects a growing awareness of health risks associated with alcohol, particularly among younger generations.
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Italy:
Holger Eichele, director of the Association of German Beer Producers, described 2025 as 'an extremely challenging year'.
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Italy:
Holger Eichele is the general director of the German Brewers Association and explains the decline in beer consumption.
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