Holger Eichele
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Holger Eichele is the Managing Director of the German Brewers Association, who highlighted that the decreasing beer consumption in Germany reflects a growing awareness of health risks associated with alcohol, particularly among younger generations.
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Holger Eichele is the president of the German Brewers Association and commented on changing drinking habits.
Þjóðverjar að verða afhuga bjórdrykkjuMorgunblaðið·
Iceland· 2025-11-30
Iceland· 2025-11-30
Holger Eichele, general manager of the German Brewers Association, discussed the rise of non-alcoholic beer in Germany.
It’s a German institution, but this trend may change Oktoberfest for goodThe Sydney Morning Herald·
Australia· 2025-10-25
Australia· 2025-10-25
Holger Eichele, director of the Association of German Beer Producers, described 2025 as 'an extremely challenging year'.
In Germania crolla la vendita di birra: volumi mai così bassi negli ultimi 30 anni (ma aumenta il consumo di analcoliche)Corriere della Sera·
Italy· 2025-08-23
Italy· 2025-08-23Also mentioned
Margherita Montanari
Holger Eichele is the general director of the German Brewers Association and explains the decline in beer consumption.
Birra, in Germania crollano i consumi: l’identità culturale va in crisi e scatta l’allarme per 1.500 birrificiCorriere della Sera·Italy· 2025-07-10
Italy· 2025-07-10
