Marc Kerger

Marc Kerger is the CEO of Einbecker Brewery, a historic brewery in Germany that has been in operation for over 600 years. Recently, he expressed concern over declining beer consumption among younger generations, noting a significant drop in the percentage of young people who drink beer. In response to changing consumer preferences, Kerger has begun producing non-alcoholic beer and aims for half of Einbecker's revenue to come from non-alcoholic products within five years.