Jörg Biebernick

Jörg Biebernick is the CEO of Paulaner Brewery, one of Germany's largest brewing companies. He has noted that half of Paulaner's sales come from non-beer beverages, reflecting a broader trend in Germany where consumers are increasingly shifting away from traditional beer consumption. Biebernick's company has successfully adapted to this changing market by diversifying its product offerings to include soft drinks and non-alcoholic beer.