Irina Novoselsky
Irina Novoselsky is the CEO of Hootsuite, a Vancouver-based social media management platform, having assumed the role in January 2023. Under her leadership, Hootsuite has chosen to maintain its contract with Immigration and Customs Enforcement (ICE), emphasizing that the company will continue to work with any customer who adheres to its terms of service. Novoselsky has faced criticism from employees regarding this decision, as the company previously terminated a contract with ICE due to internal backlash. She has stated that while Hootsuite engages with various organizations, it will uphold its guidelines and terminate relationships with those that violate them.
Not in the pool (under ¢1).
Recent news mentions
Irina Novoselsky acknowledged the harm caused by the tactics of U.S. Immigration and Customs Enforcement (ICE) while defending Hootsuite's business relationship with the agency.
Hootsuite CEO says ‘what we are watching unfold right now is wrong’ while defending ICE contract
Canada· 2026-01-29
Irina Novoselsky defended Hootsuite's decision to do business with ICE, stating that they work with many polarizing organizations.
Vancouver mogul Jim Pattison’s company under fire for proposed sale of U.S. property to ICECanada· 2026-01-28
Hootsuite chief executive officer Irina Novoselsky told employees Thursday that the deal will stand so long as the agency abides by the terms of service.
Carney’s Davos speech, Hootsuite’s ICE contract and Chinese EV giant Chery eyes Canadian expansion: Business and investing stories for the week of Jan. 25Canada· 2026-01-25
Hootsuite’s CEO Irina Novoselsky defended the company's contract with Immigration and Customs Enforcement.
Business Brief: Heralding the age of Western declineCanada· 2026-01-24
Irina Novoselsky defended Hootsuite’s contract with ICE, stating it will stand as long as the agency abides by the terms of service.
Hootsuite CEO says ICE contract will stand as long as agency honours terms and conditionsCanada· 2026-01-23