Irina Novoselsky

Irina Novoselsky

CEO Canada

Irina Novoselsky is the CEO of Hootsuite, a Vancouver-based social media management platform, having assumed the role in January 2023. Under her leadership, Hootsuite has chosen to maintain its contract with Immigration and Customs Enforcement (ICE), emphasizing that the company will continue to work with any customer who adheres to its terms of service. Novoselsky has faced criticism from employees regarding this decision, as the company previously terminated a contract with ICE due to internal backlash. She has stated that while Hootsuite engages with various organizations, it will uphold its guidelines and terminate relationships with those that violate them.

Born on Jan 01, 2023 (3 years old)

Global Media Ratings
Dominance
0.01%
Persistence
1 wks
Reach
195,537
Power
8,746$
Sentiment
5.20
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 5 5.20 0.47% +10% 38,005,238 195,537 $1,700,000 8,746$
Totals 5 38,005,238 195,537 $1,700,000 8,746$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Irina Novoselsky acknowledged the harm caused by the tactics of U.S. Immigration and Customs Enforcement (ICE) while defending Hootsuite's business relationship with the agency. 5

The Globe and Mail: Hootsuite CEO says ‘what we are watching unfold right now is wrong’ while defending ICE contract

Canada Canada: Irina Novoselsky defended Hootsuite's decision to do business with ICE, stating that they work with many polarizing organizations. 5

The Globe and Mail: Vancouver mogul Jim Pattison’s company under fire for proposed sale of U.S. property to ICE

Canada Canada: Hootsuite’s CEO Irina Novoselsky defended the company's contract with Immigration and Customs Enforcement. 5

The Globe and Mail: Business Brief: Heralding the age of Western decline

Canada Canada: Irina Novoselsky defended Hootsuite’s contract with ICE, stating it will stand as long as the agency abides by the terms of service. 6

The Globe and Mail: Hootsuite CEO says ICE contract will stand as long as agency honours terms and conditions