Jaydee

Jaydee is a marketing executive and TikTok creator known for her engaging Labubu unboxing videos. She has voiced her concerns about the impact of resellers on the Labubu trend, expressing that they spoil the enjoyment for genuine fans. Living in London, she has observed the challenges posed by a resale culture and supports Pop Mart's decision to pause in-store sales to create a more equitable experience for true enthusiasts.