Kasing Lung

Kasing Lung

artist Hong Kong

Kasing Lung is a Hong Kong-based artist and designer known for creating the beloved Labubu toy line, which features whimsical creatures inspired by Nordic mythology. Launched in 2015, Labubu quickly gained popularity for its unique design, characterized by its mischievous expression and fluffy appearance. Lung's collaboration with Pop Mart in 2019 resulted in the release of collectible figures that sparked a viral trend on social media, especially after being featured by K-pop star Lisa from Blackpink. With over 300 different designs, Labubu has become a sought-after accessory in fashion and street style, captivating collectors and fans worldwide.

Born on Jan 01, 1971 (54 years old)

Global Media Ratings
Dominance
0.02%
Persistence
1 wks
Reach
373,704
Power
14,469$
Sentiment
8.17
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 2 8.50 0.06% +10% 67,886,011 48,239 $2,700,000 1,919$
United States 2 9.00 0.05% +10% 331,002,651 164,381 $21,000,000 10,429$
Croatia 2 7.00 0.10% +0% 4,105,267 4,239 $68,000 70$
Belarus 1 7.00 0.06% +0% 9,449,323 5,412 $60,000 34$
Iceland 1 8.00 0.05% +0% 341,243 181 $24,000 13$
Brazil 1 7.00 0.05% +0% 211,049,527 112,861 $1,500,000 802$
Portugal 1 7.00 0.06% +0% 10,196,709 5,719 $240,000 135$
Finland 1 7.00 0.16% +0% 5,540,718 8,951 $272,000 439$
Kazakhstan 1 8.00 0.06% +0% 18,776,707 10,496 $180,000 101$
Dominican Republic 1 9.00 0.06% +0% 10,847,910 6,918 $89,000 57$
Switzerland 1 6.00 0.07% +0% 8,654,622 5,627 $700,000 455$
Estonia 1 8.00 0.05% +0% 1,326,539 681 $31,000 16$
Totals 15 679,177,227 373,705 $26,864,000 14,470$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Estonia Estonia: Kasing Lung is the Hong Kong artist and writer who created the group Koletised. 8

Postimees – major Estonian daily, est. 1857: VIDEOD ⟩ Labubu hullus vallutab maailma – miks kõik temast räägivad

Switzerland Switzerland: Kasing Lung is the illustrator who created the characters that inspired Labubus. 6

Neue Zürcher Zeitung: Was ist das für ein Monster, und warum der Hype?

Finland Finland: Kasing Lung invented the Labubu characters in 2015 for his children's book series. 7

Helsingin Sanomat: Pörröisistä Labubuista tuli statussymboli | HS.fi