Jim Boyce

Jim Boyce

writer Canada

Jim Boyce is a Canadian writer and wine expert, best known for founding World Baijiu Day, an annual event aimed at promoting the traditional Chinese spirit baijiu, which he describes as a unique and essential experience for spirit enthusiasts.

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Taiwan Taiwan: Jim Boyce, a Canadian writer and wine expert who founded World Baijiu Day, on June 13 sniffs a cocktail using baijiu as part of the ingredients at a bar in Beijing, China. 8

Taipei Times – major English newspaper in Taiwan, est. 1999: The traditional Chinese spirit baijiu is being reinvented to attract younger generations