Jóhanna Ýr Hallgrímsdóttir

Jóhanna Ýr Hallgrímsdóttir is the marketing manager at Innnes ehf, a wholesale company that launched the recipe website 'Gerum daginn girnilegan' in 2015. Under her leadership, the site has grown to feature around 1,600 recipes and 400 cooking videos, focusing on simplicity and quick preparation, catering to the needs of modern home cooks. She emphasizes the importance of user engagement by regularly soliciting feedback from followers about their recipe preferences and highlights the convenience of the site's features, such as saving favorite recipes and managing ingredients efficiently.