Jorge de Melo

executive

Jorge de Melo is the CEO of Grupo Sovena, a leading global company in the olive oil industry, known for its Andorinha brand in Brazil. Under his leadership, the company has expanded its market share significantly, growing from 3% to 30% in Brazil over the past decade. Recently, he has been in the news discussing the decrease in olive oil prices after a surge in 2023 and 2024, attributing it to climatic challenges in Europe. Melo is also focused on promoting olive oil consumption in Brazil through initiatives like the Casa Andorinha restaurant, which aims to educate consumers about the product's quality and culinary uses. Additionally, he is navigating challenges related to U.S. tariffs on imported olive oil while advocating for favorable trade conditions.